SUPER BOWL COMMERCIALS- AN ADMAN'S DREAM

Klauber, focused specifically on this year’s advertisements during the Super Bowl.  Ted has worked with ad agencies in New York, Detroit, Seattle and San Francisco, and has designed and reviewed advertisements that have played during the Super Bowl.  Ted noted that commercials during the Super Bowl cost $3.8 million dollars a minute.  Over 50% of the persons who watch the Super Bowl watch the commercials more than the game.  Only 54% of the persons who watch it are men.  Over 108 million view it in the U.S. alone and over half the households watch it.  This year there were 12 car commercials, 12 beer commercials, 5 movies advertised and 5 snacks advertised.  According to Ted, Super Bowl Sunday is second only to Thanksgiving for the amount of food consumed in the U.S. in one day.

Best Commercials—Ted rated the following commercials as the best presented during the Super Bowl.  His grading system considers: 1. Branding, strategy and message; 2. Relevance, appropriateness and fit; and 3. Creativity.

1. Clydesdale commercial where Budweiser man helped raise colt and was reunited with it as a full-grown horse after 3 years.

2. Doritos Goat eating 156 bags of chips and ready to go after man for running out.

3. Taco Bell commercial with elderly people partying (Living Mas).

4. Ram Truck commercial with Paul Harvey talking about why God made farmers.

5. Tide commercial with miracle stain that looks like Joe Montana.

Worst Commercials-- Ted also found many of the commercials to have missed the mark.  They were:

1.  Godaddy commercial with nerd making out with model.

2.  Calving Klein with ripped guy walking around in his underwear.

3.  Budweiser commercial for Black Crown beer in black bottle.

4.  Mio Fit drink commercial with comedian from 30 Rock telling silly jokes.

5.  Budweiser commercial for Becks “Black Sapphire” where fish sings to beer.